The Economic Survey 2019 has proposed a change within the Beti Bachao Beti Padhao (BBBP) scheme. The campaign, to be labelled BADLAV (Beti Aapki Dhan Lakshmi Aur Vijay Lakshmi), are going to be used to represent the change towards gender equality.

BBBP may be a government scheme launched to finish female foeticide, infanticide and help promote the education of the girl child. it had been launched in 2015.

The finance ministry through the Economic Survey has proposed that Indian mythology should be wont to drive across the message. It gave instances of the Rigveda, a Hindu scripture that identified many ladies sages as treasures of data and foresight.