Key Words - Marketing

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definitions & notes
only words

  1. implementation

    the act of providing a means for accomplishing something
    Minimum Required Qualifications:

    Education and Experience

    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment

    Excell

  2. internal control

    an accounting procedure or system designed to promote efficiency or assure the implementation of a policy or safeguard assets or avoid fraud and error etc.
    • Promote an environment that supports diversity and reflects the HSBC brand

    • Maintains HSBC
    internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.
  3. quantitative analysis

    chemical analysis to determine the amounts of each element in the substance
    Minimum Required Qualifications:

    Education and Experience

    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment

    Excell

  4. promotional material

    a message issued in behalf of some product or cause or idea or person or institution
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and serv
  5. enhancement

    an improvement that makes something more agreeable
    Develops and implements new products and/or product
    enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive
  6. pricing

    the evaluation of something in terms of its price
    • Develop, manage and maintain marketing information systems including Provincial category and channel reports, and Provincial
    pricing metrics.
  7. optimize

    make optimal; get the most out of; use best
    • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and
    optimize relations with regulators by addressing any issues.
  8. profitability

    the quality of affording gain or benefit or profit
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and
    profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  9. promotional

    of or relating to serving as publicity
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and
    promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  10. analytical

    using or skilled in using reasoning
    Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and
    analytical thinking while continually researching trends and best practices to developing marketing approaches.
  11. maximize

    make as big or large as possible
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  12. interpersonal

    occurring among or involving several people
    Ability to work to tight deadlines and with close attention to detail

    Excellent
    interpersonal skills.
  13. problem solving

    the thought processes involved in solving a problem
    Excellent
    problem solving and analytical thinking/innovation

    Strong computer skills (MS Office Suite, Adobe, web-based programs)

    Exceptional time management and multi-tasking skills

    Understanding of B.C. gaming industry an asset.
  14. return on investment

    (corporate finance) the amount, expressed as a percentage, that is earned on a company's total capital calculated by dividing the total capital into earnings before interest, taxes, or dividends are paid
    • Promotional program tracker and
    return on investment.
  15. functionally

    with respect to function
    Seeks opportunities to continuously develop through ongoing training and provides significant knowledge transfer to other members of the team and cross
    functionally.
  16. deadline

    the point in time at which something must be completed
    Ability to work to tight
    deadlines and with close attention to detail

    Excellent interpersonal skills.
  17. pertinent

    being of striking appropriateness
    • Ensures activities comply with
    pertinent external regulations.
  18. forecasting

    a statement made about the future
    Provides input into strategic business plans and assists in
    forecasting financial resource and operational needs for expenditures and budgeting within the department.
  19. metric

    based on a decimal unit of measurement
    • Develop, manage and maintain marketing information systems including Provincial category and channel reports, and Provincial pricing
    metrics.
  20. market research

    research that gathers and analyzes information about the moving of good or services from producer to consumer
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct
    market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  21. servicing

    the act of mating by male animals
    • Identifying and implementing methods to reduce product
    servicing and distribution costs.
  22. advertise

    make publicity for; try to sell
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as
    advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  23. operational

    pertaining to a series of actions for achieving a result
    Provides input into strategic business plans and assists in forecasting financial resource and
    operational needs for expenditures and budgeting within the department.
  24. motivate

    give an incentive for action
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  25. implement

    a piece of equipment or a tool used for a specific purpose
    Develops and
    implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  26. adobe

    sun-dried brick used in hot dry climates
    Excellent problem solving and analytical thinking/innovation

    Strong computer skills (MS Office Suite,
    Adobe, web-based programs)

    Exceptional time management and multi-tasking skills

    Understanding of B.C. gaming industry an asset.
  27. brand

    a name given to a product or service
    The objective of the
    Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  28. delivery

    voluntary transfer of something from one party to another
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  29. timely

    done or happening at the appropriate moment
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  30. innovative

    being like nothing done or experienced or created before
    Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using
    innovative and analytical thinking while continually researching trends and best practices to developing marketing approaches.
  31. dashboard

    protective covering consisting of a panel to protect people from the splashing water or mud etc.
    • Develop, manage and maintain a Sales & Marketing
    Dashboard including shipment, over the counter and distribution reports by channel and market.
  32. communicator

    a person who communicates with others
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  33. regulator

    a device for controlling flow, pressure, temperature, etc.
    • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with
    regulators by addressing any issues.
  34. advertising agency

    an agency that designs advertisement to call public attention to its clients
    Proven experience in
    advertising agency management.
  35. initiative

    readiness to embark on bold new ventures
    Develops and implements new products and/or product enhancements and marketing
    initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  36. co-ordinate

    a number that identifies a position relative to an axis
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign,
    co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  37. oversee

    watch and direct
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies,
    Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  38. strategic

    relating to an elaborate and systematic plan of action
    Provides input into
    strategic business plans and assists in forecasting financial resource and operational needs for expenditures and budgeting within the department.
  39. tracking

    the pursuit by following tracks or marks they left behind
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  40. organizational

    of or relating to an organization
    • Strong planning,
    organizational, project management, statistical, analytical, communications, presentation and lateral thinking skills.
  41. ordinate

    the value of a coordinate on the vertical axis
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-
    ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  42. quantitative

    expressible as an amount that can be measured
    Minimum Required Qualifications:

    Education and Experience

    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment

    Excellent understanding of
    quantitative analysis and ability to make recommendations based on analysis

    Equivalent combination of education and experience will be considered

    Technical Requirements

    Sound knowledge of principles, concepts, pr...

  43. enhance

    increase
    Duties and Responsibilities:

    • Manages the development, recommendation and implementation of programs for new and/or
    enhanced retail in Canada to drive new accounts, liabilities and revenue, promote business growth, maintain market competitiveness, expand customer relationships, meet customer needs and maximize contribution to economic profit (products managed include: Term Deposits, GICs, RRIF, Chequing Accounts, Savings Accounts).

  44. accountability

    responsibility to someone or for some activity
    Accountabilities:

    Develops diverse, complex and specialized brand plans and programs to support the brand and participates in the development of overall marketing strategies for the product category.

  45. datum

    an item of factual information from measurement or research
    Reporting to the VP Finance, the Business Analyst is key member of the business team with responsibility to provide analysis,
    data models, forecasting, and reporting that is conclusive and adds value to business decisions.
  46. analyze

    break down into components or essential features
    Key Functions & Duties:

    • Collect and
    analyze data to evaluate existing and potential product/service markets and strategies.
  47. distribution

    the act of spreading or apportioning
    • Develop, manage and maintain a Sales & Marketing Dashboard including shipment, over the counter and
    distribution reports by channel and market.
  48. enhanced

    increased or intensified in value or beauty or quality
    Duties and Responsibilities:

    • Manages the development, recommendation and implementation of programs for new and/or
    enhanced retail in Canada to drive new accounts, liabilities and revenue, promote business growth, maintain market competitiveness, expand customer relationships, meet customer needs and maximize contribution to economic profit (products managed include: Term Deposits, GICs, RRIF, Chequing Accounts, Savings Accounts).

  49. maintain

    keep in a certain state, position, or activity
    Proactively builds, develops,
    maintains and manages strong working relationships with various internal departments, in addition to various suppliers, media, community, regulatory and government bodies, to ensure successful execution of marketing plans for lottery brands and initiatives.
  50. modeling

    the act of representing something
    Expert level spreadsheet
    modeling and database management.
  51. acrobat

    an athlete who performs acts requiring skill and agility
    • Advanced computer skills including MS Office, MS Project, Cognos and Adobe
    Acrobat.
  52. demographic

    a statistic characterizing human populations
    • Monitors external conditions, including markets, competition,
    demographics and regulations, to ensure products meet customer needs while maintaining market competitiveness and profitability.
  53. impeccable

    without fault or error

    Impeccable written and verbal communication skills.
  54. coordination

    regulation of diverse elements into a harmonious operation
    • Ensures close
    coordination of activities within Marketing to foster a team approach in meeting product needs of customers with profitable, desirable, relationship-focused products

    • The position carries out overall strategic objectives and goals of the retail business and manages daily operations, seeking approval from higher management on significant matters, such as pricing changes.
  55. identify

    recognize as being
    Proactively and reactively provides marketing solutions to issues or
    identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices to developing marketing approaches.
  56. focused

    brought into sharp clarity
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events
    focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  57. dynamics

    mechanics concerned with forces that cause motions of bodies
    Strong understanding or customer and market
    dynamics.
  58. refine

    reduce to a pure state
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  59. external

    happening or arising outside some limits or surface
    • Ensures activities comply with pertinent
    external regulations.
  60. promote

    assign to a higher position
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when
    promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  61. ongoing

    currently happening
    Seeks opportunities to continuously develop through
    ongoing training and provides significant knowledge transfer to other members of the team and cross functionally.
  62. forecast

    a prediction about how something will develop
    Provides input into strategic business plans and assists in
    forecasting financial resource and operational needs for expenditures and budgeting within the department.
  63. equivalent

    being essentially comparable to something
    Minimum Required Qualifications:

    Education and Experience

    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment

    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis

    Equivalent combination of education and experience will be considered

    Technical Requirements

    Sound knowledge of principles, concepts, pr...

  64. monitor

    someone who observes to ensure fairness or prevent mistakes
    • Identify and
    monitor competitors and research market conditions and changes in the industry that affect marketing.
  65. motivated

    given incentive for action
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  66. advertising

    the business of drawing attention to goods and services
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as
    advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  67. communication

    the activity of conveying information
    Excellent written and verbal
    communication skills.
  68. innovation

    the act of starting something for the first time
    This role acts as a subject expert in player experiences and utilizes
    innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  69. profitably

    in a productive way
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  70. presentation

    the act of formally giving something, as a prize
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  71. interpreting

    an explanation of something that is not immediately obvious
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while
    interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  72. starter

    any new participant in some activity
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  73. channels

    official routes of communication
    • Works in partnership with appropriate delivery
    channels to respond to requests for new or enhanced retail products.
  74. affecting

    arousing emotion
    • Understanding the businesses supported, and pertinent regulations
    affecting their delivery.
  75. statistical

    of or relating to the interpretation of quantitative data
    • Strong planning, organizational, project management,
    statistical, analytical, communications, presentation and lateral thinking skills.
  76. relationship

    a mutual connection between people
    Proactively builds, develops, maintains and manages strong working
    relationships with various internal departments, in addition to various suppliers, media, community, regulatory and government bodies, to ensure successful execution of marketing plans for lottery brands and initiatives.
  77. liaison

    a means of communication between groups
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and
    liaison within the organization.
  78. solving

    finding a solution to a problem
    Excellent problem
    solving and analytical thinking/innovation

    Strong computer skills (MS Office Suite, Adobe, web-based programs)

    Exceptional time management and multi-tasking skills

    Understanding of B.C. gaming industry an asset.
  79. lateral

    situated at or extending to the side
    • Strong planning, organizational, project management, statistical, analytical, communications, presentation and
    lateral thinking skills.
  80. effectiveness

    power to be effective
    • Develop and manage models and reports to illustrate the
    effectiveness of current strategies and cost-benefits of proposed initiatives.
  81. promotion

    the act of raising in rank or position
    The objective of the Brand Manager, Instant is to develop brand programs, plans,
    promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  82. understanding

    the condition of someone who knows and comprehends
    Minimum Required Qualifications:

    Education and Experience

    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment

    Excellent
    understanding of quantitative analysis and ability to make recommendations based on analysis

    Equivalent combination of education and experience will be considered

    Technical Requirements

    Sound knowledge of principles, concepts, pr...

  83. model

    a representation of something, often on a smaller scale
    Reporting to the VP Finance, the Business Analyst is key member of the business team with responsibility to provide analysis, data
    models, forecasting, and reporting that is conclusive and adds value to business decisions.
  84. gaming

    the act of playing for stakes in the hope of winning
    Excellent problem solving and analytical thinking/innovation

    Strong computer skills (MS Office Suite, Adobe, web-based programs)

    Exceptional time management and multi-tasking skills

    Understanding of B.C.
    gaming industry an asset.
  85. objective

    the goal intended to be attained
    The
    objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  86. support

    the act of bearing the weight of or strengthening
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public
    support of BCLC and upholding the Corporation’s commitment to social responsibility.
  87. specialized

    developed or designed for a particular activity or function
    Accountabilities:

    Develops diverse, complex and
    specialized brand plans and programs to support the brand and participates in the development of overall marketing strategies for the product category.

  88. respond

    show a reaction to something
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  89. tactical

    pertaining to detailed maneuvers to achieve objectives
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  90. excellent

    very good; of the highest quality
    Minimum Required Qualifications:

    Education and Experience

    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment

    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis

    Equivalent combination of education and experience will be considered

    Technical Requirements

    Sound knowledge of principles, concepts, pr...

  91. communications

    the discipline that studies transmitting information
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement
    communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  92. sale

    the general activity of selling
    This is done through identifying, developing, evaluating and reporting on recommendations for suitable alternative solutions as they relate to all
    Sales & Marketing activities.
  93. conclusive

    forming a decisive end or resolution
    Reporting to the VP Finance, the Business Analyst is key member of the business team with responsibility to provide analysis, data models, forecasting, and reporting that is
    conclusive and adds value to business decisions.
  94. loyalty

    the quality of being steadfast in allegiance or duty
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  95. focus

    the concentration of attention or energy on something
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events
    focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  96. contribution

    a voluntary gift made to some worthwhile cause
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  97. direct

    proceeding without interruption
    Plan, organize and
    direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  98. dynamic

    characterized by action or forcefulness of personality
    Strong understanding or customer and market
    dynamics.
  99. independently

    on your own; without outside help
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  100. follow up

    increase the effectiveness or success of by further action
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  101. diversity

    noticeable variety
    • Promote an environment that supports
    diversity and reflects the HSBC brand

    • Maintains HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.
  102. policy

    a plan of action adopted by an individual or social group
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards,
    policies and procedures in order to generate positive public support of BCLC product and services.
  103. negotiate

    discuss the terms of an arrangement
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  104. organize

    arrange by systematic planning and united effort
    Plan,
    organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  105. track

    a line or route along which something travels or moves
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  106. exceptional

    surpassing what is common or usual or expected
    Excellent problem solving and analytical thinking/innovation

    Strong computer skills (MS Office Suite, Adobe, web-based programs)

    Exceptional time management and multi-tasking skills

    Understanding of B.C. gaming industry an asset.
  107. speed

    a rate at which something happens
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  108. solution

    a homogeneous mixture of two or more substances
    Proactively and reactively provides marketing
    solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices to developing marketing approaches.
  109. effectively

    in a manner producing an intended result
    • Managing efforts of team member areas outside of direct control to meet deadlines and
    effectively execute plans.
  110. resource

    aid or support that may be drawn upon when needed
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal
    resource and liaison within the organization.
  111. demonstrate

    give an exhibition of to an interested audience
    Minimum Required Qualifications:

    Education and Experience

    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment

    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis

    Equivalent combination of education and experience will be considered

    Technical Requirements

    Sound knowledge of principles, concepts, practices...

  112. publicity

    a message issued in behalf of some product or cause or idea
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct
    publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  113. solve

    find the answer to or understand the meaning of
    Excellent problem
    solving and analytical thinking/innovation

    Strong computer skills (MS Office Suite, Adobe, web-based programs)

    Exceptional time management and multi-tasking skills

    Understanding of B.C. gaming industry an asset.
  114. maintenance

    activity involved in keeping something in good working order
    • Research and analyze in model and database development/
    maintenance.
  115. training

    activity leading to skilled behavior
    Seeks opportunities to continuously develop through ongoing
    training and provides significant knowledge transfer to other members of the team and cross functionally.
  116. Commerce

    the United States federal department that promotes and administers domestic and foreign trade (including management of the census and the patent office); created in 1913
    Minimum Requirements

    • Bachelor’s degree in a related field, Marketing, Business Administration or
    Commerce.

    • 3 years experience in an analyst role with 1 years experience in alcohol beverage or consumer packaged goods industry.
  117. comply

    act in accordance with someone's rules, commands, or wishes
    • Ensures activities
    comply with pertinent external regulations.
  118. assist

    give help; be of service
    Provides input into strategic business plans and
    assists in forecasting financial resource and operational needs for expenditures and budgeting within the department.
  119. competitor

    the contestant you hope to defeat
    • Identify and monitor
    competitors and research market conditions and changes in the industry that affect marketing.
  120. progressive

    favoring or promoting modern or innovative ideas
    • Minimum of seven years proven and
    progressive retail and/or commercial financial services marketing experience or equivalent.
  121. foster

    providing nurture though not related by blood or legal ties
    • Ensures close coordination of activities within Marketing to
    foster a team approach in meeting product needs of customers with profitable, desirable, relationship-focused products

    • The position carries out overall strategic objectives and goals of the retail business and manages daily operations, seeking approval from higher management on significant matters, such as pricing changes.
  122. social

    living together or enjoying life in communities
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to
    social responsibility.
  123. handling

    the action of touching with the hands (or the skillful use of the hands) or by the use of mechanical means
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  124. illustrate

    depict with a visual representation
    • Develop and manage models and reports to
    illustrate the effectiveness of current strategies and cost-benefits of proposed initiatives.
  125. strong

    having strength or power greater than average or expected
    Proactively builds, develops, maintains and manages
    strong working relationships with various internal departments, in addition to various suppliers, media, community, regulatory and government bodies, to ensure successful execution of marketing plans for lottery brands and initiatives.
  126. communicate

    transfer to another
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  127. accordance

    concurrence or agreement of opinion
    • Ensure compliance, operational risk controls in
    accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues.
  128. hinder

    be an obstacle to
    • Increasing the speed that new products or enhancements are brought to market, including overcoming technology barriers that
    hinder this.
  129. arrange

    put into a proper or systematic order
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  130. adjust

    alter or regulate so as to conform to a standard
    • Develops related strategic plans for assigned products, including marketing mix, promotion, pricing, distribution and product design; develop and track sales and program performance and
    adjust plans as necessary to ensure program success.
  131. acquire

    come into the possession of something concrete or abstract
    Minimum Required Qualifications:

    Education and Experience

    The knowledge and skills for this position would typically be
    acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment

    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis

    Equivalent combination of education and experience will be considered

    Technical Requirements

    Sound knowledge of principles, concepts, pr...

  132. technical

    of or relating to aptitude in a practical skill
    Minimum Required Qualifications:

    Education and Experience

    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment

    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis

    Equivalent combination of education and experience will be considered

    Technical Requirements

    Sound knowledge of principles, concepts, pr...

  133. interpret

    make sense of; assign a meaning to
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while
    interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  134. instant

    a very short time
    The objective of the Brand Manager,
    Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  135. advise

    give advice to
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  136. entertainment

    an activity that is diverting and that holds the attention
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC
    entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  137. continually

    seemingly without interruption
    Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while
    continually researching trends and best practices to developing marketing approaches.
  138. deliver

    bring to a destination
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  139. network

    an open fabric woven together at regular intervals
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution
    networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  140. design

    the act of working out the form of something
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  141. positive

    characterized by or displaying affirmation or acceptance
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate
    positive public support of BCLC product and services.
  142. organized

    methodical and efficient in arrangement or function
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  143. critical

    of a serious examination and judgment of something
    • Proven
    critical thinking and analytical skills.
  144. public

    not private
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering
    public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  145. handle

    touch, lift, or hold
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  146. overcome

    win a victory over
    • Increasing the speed that new products or enhancements are brought to market, including
    overcoming technology barriers that hinder this.
  147. complaint

    an expression of grievance or resentment
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  148. professional

    of or relating to or suitable as an occupation
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and
    professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  149. supported

    held up or having the weight borne especially from below
    • Understanding the businesses
    supported, and pertinent regulations affecting their delivery.
  150. attention

    the act of concentrating on something
    Ability to work to tight deadlines and with close
    attention to detail

    Excellent interpersonal skills.
  151. agency

    the state of being in action or exerting power
    Proven experience in advertising
    agency management.
  152. review

    look at again; examine again
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and
    review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  153. preparation

    setting in order in advance some act or purpose
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the
    preparation of reports, Pre...
  154. pressure

    the exertion of force to a surface
    • Responding to pricing
    pressures in the market as well as non-traditional delivery channels such as the internet.
  155. change

    become different in some particular way
    • Identify and monitor competitors and research market conditions and
    changes in the industry that affect marketing.
  156. contract

    a binding agreement that is enforceable by law
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  157. drive

    operate or control a vehicle
    • Take initiative, high energy and have an entrepreneurial
    drive to succeed.
  158. intelligence

    the ability to comprehend
    • Coach and train the Marketing team on the use and abilities of Cognos, business
    intelligence and corporate performance management software.
  159. advanced

    situated ahead or going before

    Advanced computer skills including MS Office, MS Project, Cognos and Adobe Acrobat.
  160. relations

    mutual dealings or connections or communications among persons or groups
    • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize
    relations with regulators by addressing any issues.
  161. energy

    forceful exertion
    • Take initiative, high
    energy and have an entrepreneurial drive to succeed.
Created on January 20, 2011
(updated January 20, 2011)